If you are wondering what is CPC, or how CPM is calculated and what are the CPA, CPD, … then see this article because ATP Software will introduce the concept of 8 popular methods of charging in Marketing.

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8 ways to charge in Digital Marketing

What is CPC?

Cost Per Click is abbreviated as CPC. Speaking of which, you probably understand what CPC is. Means cost is calculated per click (click).

For example, Google Ads charges per click a customer clicks on a link to advertise your website.

Every time a customer clicks on the link with the advertising icon in the image, you will lose money.

What should CPC use?

Good CPC for Lead Generation (search and lead users). If you clearly define how to drive user stimulation, then CPC is the best choice because with this type of advertising will save you the best with higher conversion rates.


CPC should be used when customers already have an existing need and can easily make a decision (action) when your advertising content is good enough and a reasonable call to action (CTA).

What are the advantages of CPC?

If the user has no need, they will not click on your ad (except in the case of mistakenly clicking), then you will not lose money for that ad. And of course, when users click on the ad, they are usually interested and have a need, so the conversion rate of CPC will be higher.

What is CPM

?Cost Per Impression is abbreviated as CPM which means cost based on impressions. (usually the mark is 1000 impressions)

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For example, in a Facebook ad, your ad is displayed 10,000 times, the amount is 500,000 VND, so the CPM is 50,000 VND (for a 1000 impressions).

Advantages and disadvantages of CPM

CPM simply shows that you are charged, so it is easy to burn money without being effective. So when running a campaign with the CPM form, you need to carefully consider the goal of the campaign.

If you run a campaign with the goal of driving sales and collecting leads, then CPM will not be suitable.

When should CPM be used?

CPM helps you display advertising messages to target customers. Therefore, CPM is often used to build brands, increase customer awareness about businesses, companies or products and services.

For example: Brands like Coca-cola or Starbucks often use CPM, because they don’t need customers to click on and do something like purchase, sign up for a membership, etc. Their goal is the business name, logo. , business images are displayed regularly on the Facebook wall.

What is CPA

?CPA (Cost per Action) is an advertising method where an advertiser pays for each qualifying action or conversion, such as completing a registration form, participate in events, download application software, register for an account, fill out forms, make purchases…

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CPA is commonly used in the form of making money online affiliate marketing (Affiliate Marketing). Then you are a Publisher (Affiliater) advertising products for a Merchant (Seller) based on the management of an Affiliate Marketing platform. When a customer (from Publisher) takes the action (CPA) that the Merchant wants, you will receive a Commission (commission).

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Some popular CPA networks in the world can be mentioned as (reference from Admicro)


Some popular Affiliate platforms in Vietnam

AccesstradeMasOfferCiviAdflexAdpiaLazadaUnica, Edumall, Kyna

Commonly used CPAs are CPS, CPL, CPI and CPO.

What is CPS?

CPS stands for Cost Per Sales, which means the cost is calculated based on each successful order.

What is CPL?

CPL is Cost Per Leads, which means the cost is calculated based on each information the customer has.

What is CPI?

CPI is Cost Per Install, which means the cost is based on each successful app install.

What is CPO?

CPO is Cost Per Order which means cost per order.

CPO is different from CPS in that you will be charged as soon as the customer places an order (regardless of whether the order is successful or not). And CPS is when the order is completed, you will be charged.

CPO is often applied to high-end products and services that need thoughtful advice to generate transactions. For example, it will normally be health care products, cleaning products, functional foods, physiological products.


?CPD is an acronym for Cost Per Duration, which means cost based on impression time.

This is an extremely expensive form of advertising because its advertising effect is great.

CPD by day – week – month on Kenh14

CPD on VNexrepss can be up to hundreds of millions per week

When should CPD be used?

CPD applies to brand advertising, event introduction or new product announcement of major brands. Advertising in this form, the ad position is often in the largest and most beautiful positions of the homepage of websites with extremely large traffic.

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So we have just learned 8 common methods of charging in Digital Marketing. Hope that relies on With the knowledge provided in the article, you will easily find the best way to advertise yourself.