What is Google Adwords advertising? How to run Google Adwords ads? What are the benefits of online advertising with Google Adwords? How to optimize Google advertising costs to help reach customers quickly and earn huge profits? Let’s find out with Blog Sapo through the article below!

What is Google Adwords advertising? Adwords is an acronym for “Advertisement keywords”, which means keyword advertising. Accordingly, Google Adwords advertising is the name of a commercial service of Google, providing search rankings, priority display positions for subjects who need to advertise their products and brands.

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Google is famous for its number 1 search service in the world with billions of people searching every day. In Vietnam, more than 90% of Internet users use Google and about 71% have a habit of looking up information about products/services they need on Google before deciding to buy.

Searchers in general often click to see the information displayed at the top, so businesses all want the website to have the highest search ranking possible, in order to reach customers more easily. With the first 4 positions and the last 3 positions on the first search page, Google Ads is the perfect solution to meet this need for businesses. So what is Google Adwords advertising really?

What is Google Adwords advertising service?

Main contents

2. What are the benefits of Online Advertising with Google Adwords

?3. How to run Google Adwords Ads?

1. What is Google Adwords advertising

?As mentioned at the beginning, what is Adwords and what is Google Adword? In this section, Blog Sapo will help you understand in more detail the concept of Google Adwords.

What is Google Adwords advertising? This is a commercial service that Google provides to those who want to promote their products, services or brands, etc. Users of the Google Adwords service need to pay to have ads displayed or clicked. Ads will appear in priority positions on the search results page or on websites of the Google display network, through the selection of keywords related to the product/service selected by the business.

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What is Google Adwords advertising?

Launched in 2000, Google Adwords has helped millions of businesses around the world reach customers and do business more efficiently. Currently, Google Ads are also well received by many people in Vietnam because of the outstanding benefits of this type of online advertising.

2. What are the benefits of Online Advertising with Google Adwords?

Target the right potential customers

Ads will show up right in the first positions on the results page when customers search for keywords about your products/services, or appear on websites when users surf the web every day. Based on keywords and targeting criteria: region, language, time, etc., the advertising message of the business will be precisely targeted to potential customers who are in demand quickly. and most effective.

High efficiency – optimal cost

With precise targeting, Google Adwords Ads helps you to improve order conversion rate, bring high revenue and maximum profit. Moreover, only when customers click on the ad, you have to pay, so you can completely believe in the effectiveness of the money spent. Google also allows you to change the budget, limit the amount of advertising costs by day, understand at the present time how much money has been spent on ads to make reasonable adjustments. Therefore, advertising costs are always optimized and bring the highest efficiency.

Quick and easy to manage and control

If your product is compliant with Google policy, the ad will appear in 5 minutes as soon as the campaign installs successfully. You can also change your ad copy, add keywords, streamline your budget, or adjust your audience whenever you want. Google Adwords allows you to set up campaigns in any language, in any market you want to target.

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Exactly updated statistical and reporting system

The big difference between Google ads and other traditional forms of advertising is the ability to accurately measure and constantly update. Google provides over 50 types of reports containing full data related to advertising activities from the overall campaign, to each ad group, keyword, region, time, etc. Easily track the volatility and effectiveness of your advertising campaigns.

3. How to run Google Adwords Ads?

To use the Google AdWords service, users need to register for a Google Mail (Gmail) account. Google Ads starts with creating campaigns through this established account. The type of campaign you choose should be based on your advertising objective: where you want it to be, where it appears, and in what form.

Google ad campaign What is Adwords?

The current types of Google Adwords advertising campaigns include:

Google Adwords Keyword AdsAdvertising Google Display NetworkAds Google Adwords Search Selective DisplayShoppingVideosGlobal Apps

In which, the most used Google advertising campaigns are:

Google Keyword Ads

The ad will appear on the Google search results page when users query keywords related to your product/service. Keyword bid level, keyword relevance to ad content and landing page will determine your ad rank and position.

What is Google Adwords Keyword Advertising?

Google Display Network Ads

Your ad can be displayed on GDN (Google Display Network) to reach and connect with more than 90% of internet users in Vietnam. The GDN Display Network includes Google products (Youtube, Gmail, Blogger…), mobile applications and a system of more than 2 million websites that are partners of Google’s advertising placement.

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What is running Google Adwords? How to do it?

4. Method of calculating Google Adwords advertising fee

When you are interested in the form of advertising Google Adwords, you will probably wonder what is the payment method of Google Adwords? There are 3 types of fees as follows:

Charge per click on Google Adwords CPC (Cost per Click): Google will charge a certain fee for each customer click on your Google ad. Ads are displayed CPM (Cost per Miles): Google Adwords advertising users will have to pay for every 1000 impressions on Google. Charge according to the number of conversions or when someone takes a specific action on your website. after clicking the CPA (Cost per Action) ad: An advertising fee is charged for the conversion when the user satisfies the advertiser’s requirements and makes them profitable.

You can watch the video below to listen to Rachael – Owner of a bakery sharing his success using Google Adwords for his advertising campaigns to better understand what Google Adwords is and its benefits:

What is an example of success using Google Adwords advertising?

Since its appearance in Vietnam, Google Adwords advertising has always proved its effectiveness and superiority. You should choose professional, reputable advertising companies and are Google’s official partners in Vietnam to be supported in implementing effective and optimized Google Adwords campaigns.

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What are the benefits of online advertising with Google Adwords?

Many small and large businesses around the world have chosen to use Google Adwords service to increase business efficiency. They succeeded and now it’s your turn.