Ideation refers to a disciplined process of developing and communicating ideas to others, typically in a business setting.

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Ideation

Concept

Ideation in English is Ideation.

Ideation refers to a disciplined process of developing and communicating ideas to others, typically in a business setting. It describes the sequence of ideas from initial concept to implementation.

Ideation can be derived from past or present insights, outside influences, opinions, beliefs or principles. Ideation can be expressed in graphical terms, in writing or orally.

How brainstorming works

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Simply put, ideation is the literal act of forming ideas, from their conception of their application and implementation in practice. Ideas and the act of brainstorming can come from anyone who comes in contact with or is directly associated with a business or organization, including employees, managers, customers, partners, and other parties. relate to.

Real ideation can result from enlightenment conferences, online forums, seminars, team building exercises, surveys, and social media platforms. Ideation is an important component of any successful business.

For example, Google encourages employees to spend 20% of their work hours thinking about new ideas that intrigue them and potentially solve real problems. A focus on ideation allows companies to become innovative or stay competitive through increased ability to introduce new products, increased customer acquisition, and superior financial performance.

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Ideation process

The ideation process doesn’t necessarily follow any one universal pattern, but there are general guidelines that everyone can follow to help them maximize the effectiveness of their ideas and solutions. create.

First and foremost, ideas don’t necessarily start with a randomly generated thought, but rather start with emerging problems. Therefore, it is extremely important to clearly define the problem at first and understand its fundamental factors, such as industry trends, business environment, customer needs, budget constraints and any other cause behind the annoying problem.

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Once the key points are identified, the next step is to begin the effort to gather potential ideas and generate possible solutions to the problems posed. Ideally, the collaborators should blend both right-brain and left-brain thinking and association, because many problems require both creative and pragmatic approaches to workable solutions. .

Forums or conferences should encourage openness, free flow of ideas, parties not being ridiculed for their ideas by others. All ideas, from deeply scholarly to wildly fanciful, should be enthusiastically received and treated with equal fairness and openness.

The ideas generated in the above stages are then combined into an idea that is universally available, which can best drive future actions by the group. This general idea is tested to solve the problem and adjusted as needed.

It is then retested and the process continues until a potential solution is complete. The idea is then implemented in the real world and if it is deemed successful, the brainstorming process ends.

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(Reference: investopedia.com)