Keyword competition analysis is the process of evaluating how your competitors use key words to rank in search engine results through a comprehensive SEO evaluation. The goal is identifying which keywords are most important for ranking and what you need to do if they aren’t being used as much as others.
Why is competitor analysis important for SEO?
The competitive analysis can be boiled down into a roadmap for an SEO initiative. It will also help you identify what strengths and weaknesses your site has, which is vital information to have when coming up with ways to improve it.
How do you conduct a SEO competition analysis?
Step 1: Keyword Research using: https://keywordtool.io/ or Semrush
Step 2: Identify Your Top Competitors using google search
Step 3: Analyze Your Competitors using Ahrefs
Step 4: Social Media and Content Audit.
Step 5: Determine Your Barrier to Entry and Strategy.