The click-through rate is the ratio of users who are compelled to follow through on a link, as opposed to clicking it out of curiosity or due to being unable not avoid seeing it. It’s an important statistic in online advertising campaigns that measure how successful web pages and email marketing have been for any given site.
The Click-Through Rate (CTR) measures whether you’ve successfully drawn someone into following your link by measuring the number of clicks versus total views with this calculation: CTR=Clicks/Total Views.
What is a good click through rate?
The average CTR in Google Ads is 1.91% for search and 0.35% for display, but the range of click-through rates can vary drastically depending on what you’re advertising or where your ads are running; as a rule of thumb, 4%-5%+ on the search network and .5%-1%.
Why click through rate is important?
A low CTR could indicate that you’re targeting the wrong audience or not speaking their language persuasively enough to convince them. A high CTR, on the other hand, indicates a successful marketing strategy and resonant message.