Buzzword is an informal term for a fashionable word or phrase that is often used more to impress or persuade than to inform. Also known as buzz terms, buzz phrases, trending words, and fashion words.

The second edition of the Unabridged Random House Webster dictionary defines a buzzword as “a word or phrase, often with a proprietary or technical sound, that is the prevailing term in a particular profession, field of study, popular culture, etc.”

Watching: What is Buzzword

In communication at a distance, Kaufer and Carley nicely observed that buzzwords “are attacked with the recognition that a person may be trying to pass for substance or meat hum of a remote sense of the buzzword.”

Examples and observations

The Science of Sound “Nobody… is sure what ‘science of sound’ means. “This phrase has more to do with anti-regulatory advocacy than with the conclusion,” said Donald Kennedy, former director of the Food and Drug Administration and now editor of the influential scientific journal test results. “Acoustic science is whatever someone likes,” Kennedy said. “It’s basically a useful political term, but it doesn’t have any normative meaning. My science is sound science, and my enemy’s science is junk science.” “The phrase has been around since 1992, when lobbyists for the tobacco industry argued that there was no ‘sound science’ that showed secondhand smoke was a health hazard. ” (Iris Kuo, “Sound Science” Is More Than Just a Catchphrase – It’s a Really Persuasive Technique. “Knight Ridder Report, May 3, 2006) Leverage and Deleverage” Leverage is a word heard often during the current financial crisis. That means borrowing heavily to maximize return on investment. The problem is the leverage used to invest in bad mortgages. New words in the lost financial world.” (Chris Arnold, “The New Buzzword of Finance” is Deleverage,” Morning Edition, NPR, September 19, 2008) Personalized Learning Personalized learning is a buzzword for software programs. The software acts as automatic tutors: giving feedback, allowing students to be at their own pace, and recommending lessons based on the student’s past work. ” (Anya Kamenetz, “Mark Zuckerberg is the bet technology can solve for educational equity. Is it simple?” NPR, December 5, 2015) Level of detail “There’s that word again: detail. details. “It was a sip of a term used by the likes of Army Lieutenant General Dariclix.comd H. Petraeus, the top US commander in Iraq, retired General Barry McCaffrey, and the White House press secretary. Tony Snow.

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Some things, such as the administration’s vision for Iraq’s future, lacked detail. The newlyweds’ dreams, psychic network predictions, and late-night kitchen tables get rich quick schemes are also lacking in detail… “Granularity” is a hot word,” said Mike Agnes, editor-in-chief of the word series. Webster’s New World Dictionary, Cleveland.” It gives people a word they can use for a new way of looking at things — whether it’s technical, business, or political — and a new way of seeing things. ‘ “It means depth of detail, he said.” If you were a photographer or an astronomer, talking about an image, you would use the term resolution. “”Suddenly, Agnes said, detail is a buzzword.” (Linton Weeks, “Granularity: The Nitty-Gritty on this part of the speech.” The Washington Post, February 7, 2007) The Rise and Fall of Buzzwords “Every decade seems to have particular words that resonate. reverberated in culture and became a mantra in the media, business, and political lexicon, then disappeared after a few years as Boy George. Topping the business rankings in 1970 was massively ‘Goal’ – MBO. The CEO and Governor were startled by the excitement about it. And remember ‘synergies’, in the 1980s? It seems vaguely American sex is going through one of those regular merger cycles and ‘synergy’ is the yellow dash. That is, until ‘vertical integration’ appears. ” (Tom Alderman, “Best Buzzwords of the Year.” Huffington Post, September 25, 2008) The Lighter Side of Buzzwords (SImpsons Style) Executive: We at the internet wanted a dog with an attitude. He’s sharp, he’s in your face. Have you heard the phrase “let’s get busy”? Yes, this is a biz-zay dog! Consistent and thorough. Krusty the Clown: So you take the initiative, huh? Executive: Oh, my God, yes. We are talking about a completely outrageous model. Meyers: Sorry, but proactive and model? Aren’t these just silly words people use to sound important? Not that I’m accusing you of anything like that. I got fired, didn’t I? Thing practice: Oh, yes. (“The Itchy & Scratchy & Poochie Show.” The Simpsons, 1997)

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