Google’s bridge pages are sites that solely exist to drive traffic elsewhere. Google doesn’t use the word ‘affiliate’ in their definition, but does employ many of those practices when it comes to advertising this type of site on its own platform. Complicating things even more is how these ads can lead not only a suspension from AdWords, but for an account ban and automatic suspensions upon set-up with new accounts as well!
Do you need a bridge page?
The bridge page is just a really important step in the process of getting customers. The only purpose it serves: to introduce yourself and your offer/product! Keep it simple, like not too many words or pictures so that visitors can focus on you instead of anything else they might see distracting them.
Is a landing page the same as a bridge page?
Bridge pages, landing pages and doorway pages are all the same in that they include a headline with an offer or some other form of promotion. The main difference between them is their function – for example, if you want to promote just one product on your website then you can use a Landing Page template; but it’s also important not to restrict yourself because there may be many products which could benefit from being promoted individually as well:
– For instance, “Product X” might have 10% off right now while Product Y has 20%. Both these discounts should be advertised separately so potential buyers know what type of bargains they’re getting.
What is a bridge page in sales funnel?
A bridge page is a webpage that comes after your capture or lead magnet, but before the sales pitch. It’s an easy way to convert prospects into customers without forcing them through your whole funnel from start-to-finish in one go! Before I used this tactic, my conversion rate was pretty low—only 3%. Nowadays with a bridge pages at 11%, people are coming back for more and spending their money on what they want instead of being forced down our throats.