Bounce rate is a measure of how many visitors to your site leave right away and never return. You can find this statistic on Google Analytics, which you should be using if it isn’t already!
The bounce rate tells website owners whether their design or content might not have grabbed people’s attention enough for them to stay longer than just one visit.
What is considered a good bounce rate?
What’s a good bounce rate? A 56% to 70% is on the high side, but there could be an understandable reason for this. A 41%-55% would be considered average and 26-40 % would represent optimal.
What does a high bounce rate mean?
A high bounce rate is never a good sign. If site entrance pages are not relevant to your visitors than you can’t expect any conversion, sales or leads from them. It may also mean that the design of your website isn’t as appealing and people find it difficult to navigate so they choose not go back again just like looking for something in an old attic full of items but finding nothing at all!
What does a 100% bounce rate mean?
100% bounce rate means that every single person on this page is leaving without viewing any other content. Clearly, it’s an important metric to measure in order to see how well your marketing strategies are reaching their intended audience.
How do I lower my bounce rate?
What can you do to lower your bounce rate? There are many ways, and we will list a few!
- Optimize Page Load Time: If people have to wait for too long on page load time before they get the information that they want or need then it is likely that their patience will run out and these lost visitors won’t be returning in search of what was previously sought. This defeats the whole purpose of having an effective website if you don’t keep them clicking around and browsing more pages than just one right away.
- Make your content accessible with smart formatting.Content is the most important part of any website – without it there would be nothing for visitors to explore and enjoy on a site! Some ways you can ensure that people are more likely to engage with what’s been created (and not leave) include making sure all text has appropriate spacing between lines so readers don’t get distracted by long blocks of text; choosing an easy-to-read font like Comic Sans MS or Arial Narrow Bold; including plenty white space in visuals such as images and videos so they’re easier on the eyes when scrolling through pages at high speeds.
- To reduce your bounce rate, cross-reference it with time on site. For example, if you can see that people are spending a lot of time scrolling through the page and they still leave without viewing any other pages or clicking anything then this might be an indicator as to why their bounces rates are so high. Some things that could cause higher than average bounciness include: not having enough content for long sessions; lack of navigational options (too many clicks needed); too much tech jargon in copy; misspelling words like “affect” instead of effect”. etc…