Backlinks are a crucial aspect of ranking sites well on search engine results pages. Backlink authority is the ability of a site to rank for certain keywords with its backlinks. A higher backlink authority means that it will be easier for your website to rank for high competition keywords, but also harder to rank for low competition ones. Knowing how this works and what factors influence your site’s link-building efforts can have an enormous impact on the success of your online marketing campaigns.
This blog post explains what backlink authority is and why it’s important in SEO.
What does authority mean in SEO
Authority refers to domain authority or website authority which is a ranking system used by Google to determine the relevance, or “authority” of a website. It’s an SEO metric that is based on the quality and quantity of links pointing to your site, as well as other factors such as engagement with the content you produce. Domain Authority can be found by using Moz’s free tool over at https://moz.com/domain-authority/.
Read more about: what is an authority site
What is backlink authority?
It’s the power of a backlink that matters. If you have a backlink from an authoritative site, it will give your link authority more weight and increase its SEO value. In this post, we’ll look at what makes a site authoritative in order to better understand how it impacts your own blog or website.
How do I know the authority of any backlink?
The authority of backlink is considered the domain authority of the domain of the links. For example: https://riclix.medium.com/ you can see in this page, there is a link point back to our web site which is riclix.com. -> https://riclix.medium.com/ is the backlink of riclix.
The authority of this backlink can be measure by checking domain authority of medium.com.
You can go to: https://smallseotools.com/domain-authority-checker/ then check medium.com.
You will see that it has DA (domain authority) of 95. Therefore backlink authority of https://riclix.medium.com/ is 95/100 which is very high.