The term ‘above the fold’ in SEO is often misunderstood. What does it mean to be above the fold? Is it a certain percentage of your website that is visible on-screen at any given time? Or, is there an invisible line across which you cannot see anything else? There are many ways to define what ‘above the fold’ means and how one should measure where they stand with their own website. In this article, we will explore some of these definitions and provide tips for optimizing content so that it ranks well with Google’s algorithm.
What is above the fold content?
Above the fold is a term used to refer to important information that can be seen without scrolling. The phrase comes from newspapers, where stories near or above the top of the page are more likely than those at bottom end in order for them not only attract reader attention but also ensure they do not miss any other crucial content on lower pages such as advertisements.
Is Above the Fold important?
Above the fold content is important for many web pages but it has not always been so. Originally, 800×600 pixels was all that you could see without scrolling down and now this space on a webpage above the top of the page or below an article can be used to engage users with what they are about to read – providing cues as well as summarizing some of that information at first glance.
What is above the fold pixels?