The word pattern is supposed to start with the word “patron”. Used between 1325-1375, patron means “someone who provides financial support to another person or entity”. By the 16th century, the second syllable was changed and pattern became a separate word, with the meaning: decorative motif is repeated – a meaning completely separate from the original word. From a design point of view, a pattern consists of many elements that are repeated, overlapping to create a seamless composition.
Viewing: What is a Pattern
Pattern has been proving its coverage, not only in design but also in daily life because it has the ability to make a very high visual impression. It is not difficult to find patterns in things that are very close to us.
2. Application of Pattern
In the fashion industry, the pattern has made a name for some big brands, typically Burberry with its checkered pattern. In addition, the pattern also helps to express the wearer’s personality directly through the outfit, so combining many different patterns when coordinating clothes never seems to go out of fashion.
2.2: Interior Design
Pattern is an integral part of interior design. You try to observe around your house: wallpaper, ceramic tiles, carved details, etc. all have the presence of that pattern. Each pattern brings a different feeling, representing a different style. If you’re looking to F5 for your room, try starting with wallpaper patterns or paint patterns with patterns!
2.3: Brand identity
Designing an identity that is both unique and pops the brand personality is what every designer wants. At that time, patterns are an effective tool to help brands impress customers. Please refer to the Applications of pattern in brand identity to understand more about this aspect.
2.4: Graphic Design
It is certainly impossible to ignore the wonderful application of patterns in design. In addition to the ability to create good visual effects, patterns can also convey the content and emotions of the message to the viewer without having to use words. If you want to create your own unique patterns, refer to How to Create Patterns in Illustrator and practice together.
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Patterns can be found everywhere, from nature to man-made urban structures (buildings, sidewalks, windows, etc.). Using patterns effectively will help you get a more unique and eye-catching photo, especially when combined with that standard composition, lighting and angle.
3. Types of Patterns commonly encountered in design
3.1: Geometric pattern
Imagine a geometric pattern like a grid, the intersection of the lines is where the drawing elements are located. The final pattern result depends on the distance and arrangement of the shapes on the mesh. An example of a geometric pattern is straight lines. If they intersect, you get a checkerboard pattern; if they are crossed or redirected, you will have a zig zag pattern. There are countless variations of geometric patterns and you can combine them in many different ways.
If you want to experiment with geometric patterns, check out the line patterns that ColorME has selected.
3.2: Floral pattern
Flowers are undoubtedly one of the most popular motifs in design. With each different color and arrangement, the floral pattern brings a distinct style. A minimalist floral pattern with 2 black-and-white colors will bring a fancy but no less subtlety. On the other hand, colorful floral pattern makes your design look eye-catching and impressive. If you want to bring a light, luxurious and feminine design, use floral prints in pastel tones.
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3.3: Communicative pattern
Whether it’s product packaging, business cards or the look and feel of your website, patterns are great ways to convey to your audience what you’re doing and make it easy for them to visualize your product. In this case, the illustrated pattern is the best choice. Because they are not limited in textures, you can be creative with your patterns. Don’t be afraid to take advantage of them to make your products more prominent and impressive. However, do not make the mistake of thinking that the pattern of the illustration always has to be very colorful. Always think of your product, encapsulate it in a logo and turn it into a “unique” pattern.
Pattern is a highly applicable component in design because of its creativity and customizability. When used correctly, patterns will help you convey messages and emotions to the audience in the most skillful way, which is a factor that has a great influence on the effectiveness of the design. If you want to create it yourself The patterns are really unique and impressive, please refer to the Illustrator course at ColorME!