FMCG is a term that many people are interested in. Below, HRchannels would like to introduce this term and provide information about FMCG’s job roles.
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CONTENTS 1. What is FMCG? 2. Types of jobs in FMCG 3. Career opportunities in FMCG 4. Skills required to work in FMCG 5.Top famous FMCG companies in the world
1. What is FMCG
?FMCG is an abbreviation of the phrase Fast Moving Consumer Goods (fast moving consumer goods industry). This category includes all products and consumer goods that are essential in human life. FMCG products include household products, functional foods, food and personal care products, cleaning and laundry products, etc. Currently, stationery, medicinal and Consumer electronics are also fast-moving consumer goods.
FMCG is also known as CPG (Consumer Packaged Goods or consumer packaged goods). These include consumer products with high selling power, high volume of product consumption from customers. Usually, the number of products produced at FMCG companies is very large and is used regularly by consumers. Production costs and profit per product are often low. The shelf life of products is usually short, but they are consumed very quickly due to the high demand of customers to buy back the goods.
The diversity in FMCG products leads to the diversification of categories and products. Each product has many different brands and products in the market leading to fierce competition among product lines. In the beverage industry alone, there are many products from energy drinks, carbonated soft drinks, mineral water, etc. Only in the field of fresh milk, there are many products such as Vinamilk, Moc Chau, Nestle. …
2. Types of jobs in FMCG
There are many different job roles in the FMCG Vietnam industry today because this is a very diverse and dynamic new industry. FMCG roles include:
Management of consumer health and safety
This role directly affects the maintenance of modern production processes to meet product standards in the enterprise. Consumer products at FMCG companies have a large and frequent use by customers, so ensuring the health and safety of consumers is extremely important. Only strong corporate brands, products that are assessed as friendly and safe for consumers will have a foothold in the market.
Managing sales and FMCG items is a growing requirement of today’s businesses and growing a large customer base. Find out the needs of businesses to use goods to improve the quality of services and products, to meet the increasing tastes of customers. In addition, FMCG Vietnam business products also help businesses develop internal securities.
This role is set up for sales teams in charge of market analysis. Analysts need to ensure that they have a certain understanding of the business as well as its suppliers to provide a direction for the business to develop according to its own product group. The metrics are analyzed to report procurement activities, procurement groups. This work helps control business performance and provides new directions for the future development of FMCG companies.
This job role needs individuals who have long-term strategic plans for the business with the lowest costs. However, the agreed standards and quality are still guaranteed. The goal of this job is to maintain the benefits, find the sources that help maintain the advantage for FMCG companies in the market. Active sourcing helps drive supply and management.
3. Career opportunities in FMCG industry
Interested in the FMCG industry, you absolutely have the opportunity to choose “to join” for the following positions:
1. Brand Manager
Brand is something that any business leader needs to focus on developing.
“Natural musk fragrance”, a product with a prestigious brand name, and a “good reputation from afar” is like a flower confidently showing off its beauty and natural fragrance in the midst of a “garden” full of business products belonging to the company. other brands. Now, is there a customer who resists the natural appeal of that branded product? No consumer can turn a blind eye to the efforts of the brand directors – “gardeners” who work day and night in planning to develop and promote the brand of this product.
Not to mention, the brand is also like a person with different personality traits to evoke customers’ emotions towards the product.
Therefore, in order for product brands to elevate regionally and internationally, the role of the brand director is to define and orient the brand personality accordingly. aligned with the company’s vision, mission, goals and strategies. From there, the uniqueness and emotion that the brand brings can make customers skip other booths to come to the business’s booth.
2. Sales Manager (Sales Manager)
The job of a Sales Manager or Sales Manager is to manage the company’s business operations, to ensure smooth business operations.
Specifically, a sales manager needs to ensure the factors of profit growth, diversification of service types and customer satisfaction and conversion rates.
3. Process Analyst
Understanding the internal operations of the business and its partners, the process analyst is responsible for analyzing business strategies from many angles to control product quality and effectively optimize processes. production in order to maximize the productivity and revenue of the organization.
4. Skills required to work in FMCG
Creativity is a top criterion for employees working in the FMCG industry. In the age of competitive business, every idea is a jewel. Therefore, employees in the FMCG field who do not think creatively will themselves become “stale” and eliminate themselves from the non-stop flow of competitive trends.
Therefore, FMCG tycoons always prioritize promoting marketing campaigns, brand communication, product packaging design and launching product lines with the spirit of “beautiful, unique and strange”. ” to enhance customer experience and compete fairly with rival businesses.
2. Good adaptability and quick learning
Like the name of this type of service, personnel working in this service industry need to constantly change and adapt to the general trend of the industry. They need to master the skills of effective coordination and professional teamwork due to the peculiarities of the FMCG industry.
Unlike any other 8-hour job in the office, a job in the FMCG industry requires sales staff to work in flexible hours to ensure sales and meet the criteria ” Customer is god”.
Furthermore, you can’t stay in one position for too long in the FMCG field because the industry’s personnel are constantly rotating and you can only get better if you grasp the promotion cycle right from the get-go. into this field.
3. Business acumen
Working in a business group, sales staff need to possess a business mindset to best serve customers. The goal of businesses is not only sales but also brand value in the hearts of customers.
As a sales person, you need to “read and write fluently” all the information about the product, the brand of the business and “take it by heart” to the business roadmap to be ready to be the most solid bridge between customers and customers. enterprise.
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At the same time, business qualities need to be reflected in the ability to advise products and the ability to handle and respond to customer inquiries, in order to optimize the ability to convert from potential customers to trusted customers. use the company’s products.
Moreover, what an employee in the FMCG field needs to “take in heart” is to highlight the convenience and health benefits that the product lines bring to consumers.
5. Trends driving the FMCG market in Vietnam
Focus on building luxury brands and private labels
The number of luxury brands and brands tends to increase rapidly and bring in large revenue streams. Consumers often choose specific brands and are willing to buy FMCG products of these brands.
Therefore, in the current modern market trend, it is easy to focus on building quality brands to attract potential customers. Each product will be deeply imprinted in the user’s subconscious through advertising and promotion programs. Branding and private label building is the job at FMCG Vietnam.
Development of traditional commerce
While modern types of commerce are developing, in rural areas, traditional forms of commerce still hold extremely important roles. Manufacturers and retailers in the domestic and rural areas are developing. The advent of commerce did not erase the role of rural grocery stores.
Urbanization in rural areas
Rural areas and cities with average population density are also the development trends of Vietnam’s FMCG industry. Infrastructure as well as high-wage job opportunities of these areas gradually improved, large commercial centers and commercial systems were also formed.
Rural areas in Vietnam are fertile ground for the development of FMCG products. According to the statistics, in 2017, business Sales of consumer goods in rural areas are many times higher than those in urban areas.
FMCG industry is a fast growing industry in Vietnam market. This is considered a fertile business land with businesses in the market, helping to form convenient business models for consumers.
6. Top famous FMCG companies in the world
Coca-Cola manufactures, retails, and markets non-alcoholic beverages and syrups. Coca-Cola owns four of the top five non-alcoholic beverage brands in the world: Diet Coke, Coca-Cola, Fanta and Sprite.
Market capitalization: $193.7 billion.
Headquarters: Atlanta, Georgia, USA.
Field of activity:
In 1886, the Coca-Cola brand was invented by pharmacist John Stith Pemberton in Columbus, Georgia. Then, Asa Griggs Candler bought the formula and brand of this drink in 1889. He went on to found the Coca-Cola Company in 1892.
With core businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola, PepsiCo is a US-based multinational food company that provides beverages and food with a focus on pleasure. of consumers around the world.
PepsiCo’s employees are united in their commitment to join hands for a sustainable development by investing in a healthier future for people on earth, which PepsiCo’s senior leaders themselves believe also brings an even more successful future for the brand itself.
Working with the purpose of improving the quality of life and improving the health of the community. Nestlé has built brands such as: Milo, Maggi, Nescafe, Nestea, Nesvita, KitKat, …
Nestlé’s business activities are aimed at following the principle: managing water which is considered a natural resource and satisfying nutritional value for customers in each product.
Head office: Vevey, Vaud, Switzerland
Is a British and Dutch global corporation well known worldwide in the field of manufacturing and fast-moving consumer products including household and personal hygiene care products, food, tea and tea-based beverages.
Working on the criteria of minimizing negative impacts on the environment and increasing positive impacts on society, Unilever has launched 3 typical product lines (products for processing and eating, product lines for food and beverages). hygiene and personal care, laundry and home care products) with 400 brands including OMO, Surf, Lux, Dove, Knorr Comfort, Vaseline, Hazeline, Ponds, P/S, Signal , Close Up, AX, Rexona, Vim, Cif (Jif), Sunsilk, Sunlight,..
5. P&G (Procter & Gamble)
With a philosophy that improves consumers’ lives in small but meaningful ways every day, P&G floods the living rooms, kitchens, laundry and bathrooms of millions of customers with its brand of products. P&G.
The company’s product development process helps to carefully evaluate the safety and composition of all products before they are put on the market, in order to anticipate and deal with unnecessary risks to users.
6. Johnson & Johnson
Since its inception in 1886, Johnson & Johnson is still making waves in the US multinational medical, pharmaceutical and consumer goods markets.
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Johnson & Johnson’s senior leadership has always believed that good health is the foundation of a community that thrives and advances over time. That’s why for more than 130 years, all of the company’s products have been focused on taking care of the health of people of all ages. Since then, people have had faith in a beautiful society with progressive thought and comprehensive development.