Digital Signage – Digital Signage is one of the segments of electronic signs applied in the field of Digital Advertising. Digital Signage typically uses digital LCD, LED, or projector screens and electronic paper to display content such as: motion pictures, commercials, web pages, weather data, restaurant menus or simply just text messages.
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WHAT IS DIGITAL SIGNAGE
?Digital Signage – Digital Signage is one of the segments of electronic signs applied in the field of Digital Advertising. Digital Signage typically uses digital LCD, LED, or projector screens and electronic paper to display content such as: motion pictures, commercials, web pages, weather data, restaurant menus or simply just text messages.
You can easily find Digital Signage applications in public places such as: bus stations, museums, stadiums, malls, retail stores, hotels, restaurants and buildings the company. To provide information such as: Departure schedule, exhibition information… or for advertising and marketing.
The benefit of Digital Signage is that you can centrally manage a network of up to hundreds or even thousands of digital displays everywhere without having to spend too much staff and management costs.
Today’s popular Digital Signage solutions
The pieces that make up an effective Digital Signage solution system
Hardware – physical components such as: monitors, media players, network devices, mounts, etc.; Software – content design software, content playback software and management software device management;Connection – the line connecting the screen system can be Lan/Wan, Wi-Fi or 3G/4G connections;Installation – the entire installation process, from site survey to the final installation stage;Content – creating display content is important and needs to be constantly renewed in order to effectively convey the message to everyone;Location- determine the right location for each person. Separate applications for optimal performance.
Understand the components of Digital Signage to build a solution system that best suits you
So what is the most important component in the Digital Signage solution system
?1. Digital Signage Management Software – CMS
Software that plays multimedia content
Media Player software is usually installed on desktop computers. Various multimedia content players support different types of formats by encoding and decoding digital files such as images, videos, web pages, IPTV and displaying them visually on the Digital Signage system.
The way content streaming software works today is that they store multimedia files in internal memory to ensure continuous playback of content even in the event of a loss of internet connection, as opposed to traditional streaming solutions. The system relies entirely on a persistent internet connection to operate.
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The current trend in the Digital Signage industry is moving away from traditional Windows-based computers to smaller, less expensive solutions. There are two trends driving much better and cheaper products:
Monitors with integrated OS such as Linux, Android, Chrome… can install Content Playback Software on App Market; Non-PC solution, commonly known as System on Chip (SoC) monitor does not need to install additional media playback software.
SAMSUNG’s Digital Signage Solution Using Tizen OS Built-in Media Player
Content management and distribution software
The term CMS is commonly used in the field of Digital Signage to describe a user interface (UI) that makes it easy to upload and organize content, create Playlists, set up playback modes, and deliver content to media players. Currently, there are many manufacturers of Digital Signage application software, but the most prominent ones are: Sony, Samsung and LG with 2 main types of technology: Software installed on a centralized management server and a management interface using the technology. Cloud computing technology.
LG SuperSign CMS makes it easy to manage and distribute content to your Digital Signage system
Device Management Software
Uploading, managing and distributing content is just one part of running a Digital Signage system. Imagine you have a need to install many screens in many different locations, then centralized remote management will be very important so that you can operate the system in the easiest way. The best device management software will help you to collect information, analyze users and also report device health to help you always be ready in any situation.
Bravia Signage – Digital Signage system management software from Sony
2. Digital Signage Display
Modern Digital Signage solution allows you to choose the investment of Screen display and even regular TVs. The choice is yours, depending on the budget and complexity of the system, you should consider choosing the most suitable option for you. Here is some information that may be helpful:
Pro Bravia – Display for Sony’s Digital Signage solution
Selection of TV or dedicated monitor
The life of the dedicated screen usually reaches 40,000 – 50,000 hours of continuous operation (TV only reaches 15,000 – 20,000 hours); The dedicated screen can operate continuously 24/7 (the TV only works 8 hours / day); The dedicated screen Rotatable; More durable thanks to dust and moisture resistance; Higher contrast ratio and lower screen latency.
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Choosing a Display for a Digital Signage Solution – Choose a TV or a Dedicated Monitor?
Recently, Digital Singage solutions are being increasingly interested in exploiting by most business owners to help them have an advantage over competitors. There are many different benefits that Digital Signage will bring to your business, which will make you more successful in your industry.
Let’s explore with Logico the Top 6 reasons you should invest in a Digital Signage System: