If you’ve ever searched for a popular artist’s music video on YouTube, usually the first result you get is a Vevo video. But have you ever wondered what Vevo is, other than what you find on YouTube? Here are some answers for you.

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What is Vevo?

The world’s leading premium music video and entertainment platform, Vevo is a music content hosting website. The search platform links with other websites to provide music lovers with HD and above music videos, live performances, interviews and more.

Vevo hosts music videos from the three major record labels (Universal Music Group, Sony Music Entertainment and Warner Music Group), which explains why you see so many top artists on Vevo videos. The platform has over 330,000 videos and has 25 billion views per month (more than half of which are viewed on mobile platforms).

Why do we need Vevo

?Vevo has a music video, but that’s not all. If you head over to Vevo’s official YouTube channel, you’ll find the original series, behind-the-scenes footage, live performances, and interviews with the artists. Don’t forget to check the featured channels listed by the main Vevo channel to find location and language specific Vevo channels like Vevo UK, Vevo France and more.

Vevo is the platform responsible for providing newly released music videos from top artists with the highest video quality. Thanks to a partnership with YouTube, you just need to sign up for a Vevo-run artist’s YouTube account, like Justin Bieber or Ariana Grande, to enjoy this type of content.

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The goal of delivering top quality content from the biggest artists is to attract more premium advertisers, which is why you often see Vevo sites or channels censor their content to do so. making it more attractive to major advertising partners. While Vevo content isn’t available worldwide, it can be accessed by anyone in the US, Canada, UK, Ireland, Australia, New Zealand, and many other regions.

Vevo video types

Vevo has a music video, but that’s not all. If you head over to Vevo’s official YouTube channel, you’ll find the original series, behind-the-scenes footage, live performances, and interviews with the artists. Don’t forget to check the featured channels listed by the main Vevo channel to find location and language specific Vevo channels like Vevo UK, Vevo France…

Is it possible to create an account on Vevo

?Vevo used to let people create an account directly on the Vevo website or on the official mobile app so they could enjoy and explore content their favorite music video content. However, in early 2018, Vevo announced that they would be shutting down the website and mobile app in favor of their presence on YouTube.

If you previously had a Vevo account, you can use the playlist export tool to transfer any playlists created on Vevo to your YouTube account.

Where to find Vevo content

Most people enjoy Vevo content through YouTube. Now that Vevo has discontinued user account services on its commercial websites and apps, the official way for you to continue enjoying Vevo content is simply by using YouTube.

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To find more Vevo content on YouTube, simply do a search for a popular artist and look for the Vevo logo in the top left corner of the thumbnail. That audio confirms that the content is official, high quality content delivered directly from their main record label. Remember you can also subscribe to Vevo’s YouTube channel.