If you are looking for an effective sales and marketing business on Facebook, let’s start to learn what is a fanpage? How to create a professional sales fan page? Along with some other settings. For information about Facebook fanpage, you can refer to all in this article.

Viewing: What is Page

Learn about what is fanpage? Instructions for creating and using effective fanpage

Fanpage or Facebook page is a page created to represent an organization or individual. The purpose of use if comparing fanpage with personal profile is not much different

However, with fanpage, you can share more information to the community and the public. The fanpage has also been developed with many additional features to support individuals, organizations and businesses to develop their brands more strongly.

Whereas Facebook profile only represents a specific individual. Users can use their personal Facebook page to connect and interact with friends

It is also possible to develop a sales business, but this part has many limitations. And fanpage is still the best choice

2. Distinguish Fanpage from Group and Facebook Profile

Personal Facebook

GroupFacebook

Facebook Fanpage

Purpose

Share life, connect friends, relatives

Connecting many users with the same interests and interests

Commercial purposes, information sharing channels or PR

Facebook Ads

No

No

Yes

EditURL

Yes

Yes

Yes

Performance tracking

No

No

Yes

Add/ban members

Make friend

Delete you

Invite members to join

Ban members from the group

Please like fanpage

Ban from fanpage

Add admin/ follow participating members

No

Yes

Yes

Livestream

Yes

Yes

Yes

Hard fan

No

Yes

Yes

Privacy

Block likes, block comments

Moderate members to join

Limit audience viewing content

Block comments

No

Yes

Yes

Hide comments

No

Yes

Yes

Event

Yes

Yes

Yes

Poll

Yes

Yes

Yes

Link with other Groups/fan pages

Yes

Yes

Yes

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Post control

No

Yes

Yes

Object analysis

No

No

Yes

link

No

No

Yes

Pixel Facebook

No

No

Yes

Exchange video/photo/live stream

No

Yes

Yes

Integrate 3rd party apps for performance management

No

Yes

Yes

Contact member

Post status

Post status

Integrated chatbot to send bulk messages

Other business support features

No

No

Yes

Optimal selling point

1/3

2/3

3/3

3. Types of fanpage

Previously, Facebook divided pages into 6 categories, but recently, Facebook has integrated these types of fanpages together. And now when creating a fanpage, you can choose to create a page in the following 2 types:

• Business or brand: This type of fanpage supports you very well in introducing products and services to customers. You can also develop your brand, reach and exploit strong potential customers on Facebook

• Community or public person: This type of fanpage helps you to connect and share content to a community, an organization, a team or a club that you are participating in.

Currently, there are 2 main types of fanpage that you can choose to build

SUMMARY OF BENEFITS OF USE OF FANPAGE

• Customer access

Assuming you have 1 fanpage, your fanpage has many followers from potential customers. Then when you post sales content, sell products. . . will reach more customers. At the same time, if you combine advertising, livestream . . .you can also reach many other new customers

• Cost optimization

Creating and using fanpage is completely free. Then, if you can exploit the support functions on the fanpage, you can completely reach many customers without having to spend too much on marketing.

Of course, if you want to reach more customers, you can consider running Facebook ads.

• Object mining

Each fanpage will target different user files and object files. And what you need to do is to orientate your fanpage towards the object file you need

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For example, if you run a sales business, build content and market to your main customer file through support channels such as advertising, livestream or group.

• Customer analysis

Inside the fanpage, there is a pretty cool tool that is Facebook Insights. This tool supports on-page user analytics such as:

– Demographics of people who like the page

– Article reach

– Post engagement level

. . . And based on this information, you can somewhat evaluate your customer information

• Loyal customers

Using fanpage, you can also build, maintain and develop your own loyal customer file

If customers buy products on the fanpage, encourage them to like and follow the page to update new products, or promotions. Then you can always recommend the product to your loyal customers

• Increase traffic

If you run ads, do strong marketing and direct customers to the website for more product information. At this moment, fanpage is helping to increase traffic to the website

Of course, traffic is not just sales support, but it also helps you do seo very effectively.

• Mobile friendly

Facebook develops fanpage with full mobile functionality for both admin and users. And remember that most of the users have been accessing the fanpage by mobile

Thus, with Facebook fanpage, you have had many opportunities to effectively reach customers on the phone.

You can also set the fanpage to display:

– Business information

– Customer reviews

– Product store

– Work time

• Evaluate competitors

Facebook does not support you to evaluate specific metrics inside a fanpage. However, you can still look through the external parameters to monitor and evaluate what competitors do on the fanpage, how customers interact and many other information.

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TUTORIAL TO CREATE SALES FANPAGE

As mentioned above, when creating a Facebook fanpage at the present time, you will have 2 choices:

• First: Create a shop or business fanpage

• Second: Create fan pages according to public figures, celebrities. . .

In fact, you can completely create a fanpage quickly, but to create a really beautiful, professional and fully functional fanpage, you will need the following instructions.

Tutorial: How to Create the Most Professional Fanpage

A. Profile photo

If you have not updated your profile picture in the step of creating Fanpage, you just need to click on the circle icon to upload your avatar to Facebook.

B. Fanpage name

The Fanpage name is the default using the name you have registered, if you want to change it, it must be approved by Facebook.

C. Username of the site

Your username makes it easy for users to find you on Facebook. They just need to type the exact name as shown below, they will find your Fanpage.

Username can be changed easily.

Changing the username means changing the fanpage link as well.

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N. Events

Allow fans to keep up to date with new events your company is hosting.

You must create an event on Facebook to update information in this section.

M. Employment

If you want to recruit new employees, you can post a job advertisement in this section.

However, people rarely follow the recruitment here, ideally, you just need to post the status.

O. Group

Introduce the groups that the page is affiliated with.

See also: What is business – Meaning of the word: businesses

For example: You create a group to update offers for customers who have purchased, anyone who buys a product will be added to the group to enjoy a separate promotion.