Content Curation – New marketing trend
The reason for modern marketers to try to create a new marketing trend – content curation is:
#first. Creating an image of thought leadership
In today’s information explosion, every business will have to maintain its image based on information and shape its brand as a thought leader. As you already know, the new marketing trend will have no place for executives who lack creativity.
Watching: What is Curated
Therefore, executives will have to absorb and share information sources, companies will position themselves at the forefront of trends, making an impact on the entire field. The selection and use of information gives the company the opportunity to cooperate with a wide range of audiences, increase relationships and build a true leader image.
#2. Increase impression, reach and engagement
To have a strong and loyal customer network, businesses must utilize valuable resources. And the best way to increase reach and engagement on social media channels is to share articles that are relevant and tailored to your tastes.
Those are the content that readers really care about, actively seek and receive. For example, sharing videos is an effective way of content curation. Posts that incorporate videos generate 3x more clicks than posts with no text alone.
Therefore, you should invest in content marketing from the beginning and you can lead the public to increase their followers and interest. Investing in and making good stories is an effective way to achieve that goal.
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#3. Save money and time
It is difficult to create unique content without investing in the necessary materials and information. Creating new content on a regular basis is a challenge for all businesses. Using existing materials eases the burden of work and helps locate the true interests of the target audience. Therefore, content creators will save money and time.
#4. Promote SEO
According to the survey, more than 50% of respondents believe that curation content increases their search rankings as well as website traffic. Search engine optimization (SEO) is governed by many factors, including the balance between curation content and high-quality custom content on websites, blogs, networks. social and other communication channels.
User-generated content is one of the best forms of curation that boosts SEO’s positive effects, which includes videos, images, reviews, and written documents.
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#5. Improve social media interactions
Marketers are facing a lot of pressure in creating unique content. Curation enables many businesses to create their own high-quality, shareable content while improving social engagement and eliminating the costs associated with creating content from scratch.
Hopefully, the article of Xanh Media will help you understand what Content Curation is? and add some knowledge about Content Curation. Do not forget to share, if you find the article useful, please!