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You are composing a great English email to send to your customers. Everything seems to be fine. But then you come to the sign-off section of the email. You wonder what to use here. “Thanks” is too general, “Sincerely” is too formal and “Cheers” sounds tired. In this case, “Best regards” and “kind regards” are two of your best options for sign-offs, but each has a specific use case for them. So when should you use “Best regards” and when should you use “kind regards”? How do you have an email that is completely semantically, content, and contextual? Let’s find out with TopOnSeek through the following article!

1. When to use “Best Regards”

?Of the two above, “Best regards” has a less formal meaning. It’s safe, friendly, and respectful to customers you’re familiar with but haven’t had the chance to get to know yet.

Viewing: What is Best regards

It is neutral and conveys respect without requiring a relationship beyond what you have already built with your prospect, client or colleague. Here is a list of cases where you can use “Best regards”:

When emailing current customersWhen talking to suppliers you’ve worked with for more than 3 monthsWhen communicating with potential customers you’ve talked to regularlyWhen communicating with colleagues in your organizationAnything When does the other party establish a more casual and relaxed intonation over email?

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If you are looking for a formal or informal alternative to “Best regards”, refer to the section below:

Alternatives to “Best Regards”

RespectfullyBestAll the bestThank youThanks againThanks in advanceThank you for your timeCheersTalk soonLooking forward to our next conversationLooking forward to hearing from youHave a wonderful Happy weekendReach out with questionsLet me know if you need anything

2. When to use “Kind Regards”

“Kind Regards” is a more formal version of “Best Regards”. You can use it for referrals, outreach or discovery emails. In business correspondence, “Kind Regards” is a professional and appropriate way to end an email.

Here are a few situations where you would use “Kind Regards”:

When to conduct a warm approachWhen in the early stages of communicating with potential customers (especially if they don’t respond to your emails)When emailing an executive at any company at any time when When introducing yourself to a social acquaintance or friend from collegeWhen you’re not sure which sign-off method you should use

Alternative Methods for “Kind Regards”

SincerelyCordiallyMany thanksTake careSending you the bestRespectfullyThank you for readingWith gratitudeWith appreciation

3. “Kind Regards” vs “Warm Regards”

“Kind Regards” is more formal than “Best Regards” – and “Warm Regards” takes intimacy and affection a step further.

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“Warm Regards” is usually reserved for close friends and family and should not be used in professional correspondence.

When considering whether to use “Warm Regards” in an email, choose one of the “Kind Regards” alternatives listed above to be safe and appropriate at all times.

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4. Capture customer intonation

Still not sure which method to use? As a rule of thumb, pay attention to your business partner’s intonation. If they signed-off their email with “Best wishes”, reply back the same or replace it with “Best Regards”. If they use a more formal sign-off like “Sincerely,” respond with “Kind Regards,” as it suits the situation and the level of affection your partner has used.

So through the above article, you already know how to use Best Regards and Kind Regards already. It’s that simple, isn’t it! The key here is to understand the attitude and intonation of the other person. This is very useful for your Email Marketing strategy – capture psychology. Thank you for following the article and if you find it useful, don’t forget to share it!