Description (also known as description tag) is a very important meta tag in the process of website optimization, is an HTML attribute.
Viewing: What is the description
Or to put it another way, Description is a piece of text that briefly describes the content of a certain topic.
Like the title tag, the description tag is also an important element in the Onpage process that we cannot ignore.
The description tag plays an important role in winning the user’s click in the search page (SERPs search results).
This short paragraph is a prime opportunity to promote content to users and tell them exactly what the page is about in relation to what they are looking for.
The description tag, while not playing an important role in ranking, is extremely important in winning user clicks in the search engine results pages (SERPs). This short paragraph is a prime opportunity to promote content to users and tell them exactly what the page is about in relation to what they are looking for.
Notes when writing description tags in SEO process
The description tag functions as an advertisement, drawing the reader to the website through the search results and therefore it is a very important part of search marketing. An easy-to-read, attractive description will bring a very high click-through rate for the website. To maximize this ratio, it is important to note that Google and other search engines bold keywords in the description when it matches the search query.
1. Description tags do not play a role in ranking
Google announced in September 2009 that “meta description” as well as “meta keyword” are not factors used in Google’s ranking algorithm. Google uses the description tag to return search results when users use advanced search to match the tag content, as well as to preview web pages on the search results page.
It is important to note that the description tag does not affect Google’s ranking algorithms for normal web search.
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2. Search Engine Optimum Length
The description tag should use keywords intelligently, while also being a compelling description that searchers will want to click. The bottom line is that it should be relevant to the page and the descriptions of the pages should be different. The optimal description should contain about 150 -160 characters. The description tag can be of any length, but search engines often truncate anything longer than 160 characters. Therefore, it is best to keep the length around 150 -160 characters.
Just like the title tag, placing keywords inside the description tag will increase the searcher’s ability to click on the content of the website.
It should be noted that Google and other search engines bold keywords in the description when it matches the search query.
4. Avoid duplicate description tags
Just like the title tag, it’s important that the description tag for each page is unique. One way to combat duplication is to create a flexible and in-order method to generate a unique meta tag for pages automatically.
When writing a required description tag related to the content of the article, it will be appreciated more because it is useful for searchers.
Some comments said that the content of the article should not be used as a description, they explained that it would cause google to evaluate it as duplicate content and would violate google’s Google Panda algorithm.
Whenever a “” is used in a description tag, Google will truncate the description afterwards. To avoid this, it is best to remove non-alphanumeric characters and numbers. If it is mandatory to put a “”, it should be changed to a ‘ ‘ instead of ” “.
6. Sometimes it’s not necessary to write a description tag
By common sense, it’s better to write a standard description tag. However, this is not always true.
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Use common sense that, if the site is targeting 1-3 keywords that are searched a lot, with a good description tag will increase the number of visitors.
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