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So what’s the difference between CEO and COO? Let’s learn more: What is the term CEO, CFO, CPO, CCO, CHRO, CMO? What are their powers and roles in the company? What is the meaning of the titles of CEO, CFO, CPO, CCO, CHRO, CMO? – What are the ranks in the corporate organization CEO? What is Chief Executive Officer CFO? What is Chief Financial Officer CPO? What is Chief Product Officer CCO? What is Chief Customer Officer CHRO? What is Chief Human Resources Officer CMO? Chief Marketing Officer Some other abbreviations

Acronyms end with O (short for Officer)

< em>So what is COO? COO stands for Chief operations officer.


So is CEO and COO different? Let’s learn more:


CEO and COO are collectively referred to as “executive director”, in Vietnam, CEO more familiar with the word “general manager”. In Western corporations, the CEO has the most important role of the company, he is responsible for operating and making decisions about all activities of that company. Thus, the CEO is likened to the “supreme leader” of the company, or in Vietnam or called the “head”, the company’s success is due to the direction of the CEO, successful business is due to the good CEO.< /p>

CEO has a bigger role than COO, which means that CEO’s position will be bigger than COO. The main job of the COO is to work with other senior officials of the company such as CFO (chief financial officer), CTO (chief technology officer) and has the duty to report directly to the CEO. Basically, if the CEO is the “general director”, the COO is equivalent to the “deputy general”, so the CEO is the “head”, then the COO will be his “effective right-hand man”. If in a company the CEO concurrently holds the role of president, the COO will concurrently hold the role of vice president. Thus, not all companies have the title of COO, depending on whether the organization has regulations or not, most small and medium sized companies do not need a COO, only very large companies need a COO to offloading the CEO.

Did you know? Learn more about O

Terms CEO, CFO, CPO, CCO, CHRO, CMO? What are their rights and roles in the company?


CEO, CFO, CPO, CCO, CHRO, CMO… are functional terms Abbreviations are used quite commonly in businesses, especially foreign companies. So what are the abbreviations for titles CEO, CFO, CPO, CCO, CHRO, CMO? Let’s find out:

Now, they Let’s find out some information for these terms:


In the era of integration and development, Vietnam approaches a lot of new terms. New terms are used in different forms, especially abbreviations are accepted as derivative words coexisting in the Vietnamese language.

Meaning of functions. What is the title of CEO, CFO, CPO, CCO, CHRO, CMO? – What are the ranks in the business organization

CEO? Chief Executive Officer

CEO is an abbreviation for Chief Executive Officer. CEO is the Chief Executive Officer (or chief executive officer, …), is the person with the highest executive position of a corporation, company or organization.

CEO is the person who holds the responsibility. It is important to carry out all activities in accordance with the strategies and policies of the Board of Directors (BOD).

In business culture, in some companies, the general director The chief executive officer (CEO) is also usually the chairman of the board of directors. In particular, one person often takes the position of president or general director when another person takes the presidency or can become chief operating officer (COO). The positions of chairman and chief executive officer can be separated, but there are still some interlinkages in the management of the company.

In some countries in the European Union, there are two boards of directors. separate leadership, a board of directors in charge of day-to-day business and a supervisory board in charge of direction of the company (elected from the shareholders). In this case, the general director presides over the board of directors and the chairman The board of directors presides over the supervisory board and these two forces will be organized by different people.

This ensures independence between the management of the top management and the governance. supervisory board and a clear demarcation of authority. The aim is to prevent conflicts of interest and avoid concentrating too much power on one individual. There is always a parallel of power in the governance structure of the company, which points towards a separation between the policy-making and corporate governance bodies.

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Overall, the total Director is used to refer to the highest executive person in a business. Up until now, there is no one metric for CEO. In general, CEO is not like “Bachelor”. The CEO can be a person with low or high education. However, as a CEO, you have to understand many issues because CEOs have to “stumble” and solve many things every day, not just business.


What is a CFO? Chief Financial Officer

CFO is an abbreviation for Chief Financial Officer. CFO is CFO, is a director position in charge of corporate financial management.

CFO is in charge of areas such as: research, analysis, development of financial plans. ; effectively exploit and use capital sources, warn of risks to the business through financial analysis and make reliable forecasts in the future.


< strong>CFO has 4 main roles of a CFO including: Steward, Operator, Strategy and Catalyst.

Steward: is the guardian and custodian of assets. assets of the company by effective risk management and bookkeeping accuracy.

Operator: is the primary guarantor of financial performance. effective.

Strategist: someone who has a consistent development strategy or increases the effectiveness of the company’s overall development strategy in each period.

Catalyst: the maintainer ensures to instill the idea of ​​financial thinking in the company when performing work as well as in assessing and accepting risks In a company.

Chief Accountant in a business, the job is more specific than the CFO, including overseeing the accounting functions and aspects of the company. Responsible for planning and directing accounts in the “ledger” of financial statements and cost control systems. Perform a variety of specific tasks, manage and guide the work of employees.

Thus, while the chief accountant only does accounting-related work, the CFO is in terms of accounting. Theoretically, responsible for all financial activities of the company to ensure efficient and strategic operation including “accounting, budgeting, credit, insurance, tax and all treasury ” in the company.

The role of CFOs is also quite clear to see how their value brings to the business. As for the need for a CFO in the company, this depends a lot on the model and size of each business. In Vietnamese enterprises themselves, one is the CEO and the other is the chief accountant, holding these roles of the CFO in the enterprise.

What is a CPO? Chief Product Officer

CPO is an abbreviation for Chief Product Officer. The CPO is the Chief Production Officer, who is responsible for keeping the production running as planned.

CFO is responsible for the current production capacity of the company and its partners. supply chain, meet the requirements of product quality. Manage all direct workers, related departments to strictly follow production requirements.


What is CCO? Chief Customer Officer

CCO is an abbreviation for Chief Customer Officer. CCO is the Chief Business Officer, is a big title and has a very important position in the company, second only to the Chief Executive Officer (CEO).

If the CEO acts as a moderator. Coordinating the activities of departments in the organization, including from management, general strategic management, production management, etc., the CCO is the person who runs all the activities of consuming products and services to help. for the company’s resources to increase with the company’s growth.


What is CHRO? Chief Human Resources Officer

CHRO is an abbreviation for Chief Human Resources Officer. CHRO is the Director of Human Resources, who is said to “manage” and “use” people

CHRO is the person responsible for planning, Human resource development strategy for the company, more specifically, recruiting and training people who can maximize their capacity and creativity, creating coordination so that human resources become a resource. valuable resource and growing in business.


What is CMO? Chief Marketing Officer

CMO is an abbreviation for Chief Marketing Officer. CMO is Marketing Director – is a senior management position, responsible for marketing in a company.

Usually, this position will report directly to the general manager. director (CEO). The role and responsibilities of the CMO are related to product development, marketing communications, market research, customer care, distribution channel development, public relations, sales administration, etc. of the position, the CMO is faced with many complex areas of expertise that require comprehensive competence in both professional and managerial terms. This challenge includes handling day-to-day tasks, analyzing skills market research, and organizing and motivating employees to effectively implement marketing at the company.

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CMO acts as a bridge between the marketing department and other functional departments such as production, information technology, finance, etc. to accomplish the company’s common goals. Moreover, the CMO is also a consultant to the CEO in orienting and formulating corporate strategy.

Recently, Professors Gail McGovern and Martin A. Quelch, of Harvard Business School , gave eight methods to increase CMO success. They are:

Clear the mission and responsibilities of the CMO. Always make sure that the role of the CMO is essential and well understood by the company’s leadership, especially the CEO, board of directors, and senior management. Because without a clear, real, and recognized need, the role of the CMO will be opposed within the organization.

Align the role of the CMO to the marketing culture and structure . Avoid having a CMO be responsible for too many individual brands in the company, even if the appointee has good relationships.

Choose a CMO that is compatible with the CEO. CEOs want a CMO, but they don’t want to cede control of the marketing department to them. Look for a CEO who always realizes his responsibility as a captain of the marketing and branding department, and also realizes the need for an expert in orienting and guiding the marketing work in the company.

The ostentatious person will not succeed. A CMO needs to work hard to ensure that the CEO succeeds as a brand captain.

Choose the right CMO.

Watching: What is Coo

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Make sure the CMO has the right skills and personality for the role, mission, and responsibilities that need to be fulfilled.

Make your line managers marketing heroes. By stretching marketing budgets, CMOs can improve departmental marketing productivity and help business unit leaders drive more revenue.

Wideline organizational penetration. Allow the CMO to assist in the placement of marketing personnel. Allow the CMO to participate in the annual review of vertical marketers’ work.

Requires left-brain and right-brain skills. Successful CMOs need to be proficient in both technical and creative marketing, have a sharp political understanding, and have the skills to be a great leader and manager.

Some titles are written. Other abbreviations

In the terms above, CEO (Chief Executive Officer) roughly translates as chief executive officer. In many corporations and companies in the US (and some other countries), the highest position (top position) is the Chairman or President, below that is the Vice president, officer (or director) – the person who runs, decides the activities. important work, then general manager, manager – the person in charge of a specific job. Positions that can be “cumulative”, are usually President and CEO. Some companies do not use the CEO to run day-to-day work (day-to-day running) but instead use COO (Chief Operating Officer). Chief financial officer is the chief financial officer – the person who manages the “pocket of money”.

In the UK, the highest is the Chairman, then the Chief Executive Director or Managing Director (these two positions are equivalent but Managing). Director is used more). Then there are the directors, called the chief officer/director, and below the manager. Board is the term for all directors and they meet in a room called a boardroom. The head of a department or department is a director, for example a research department has a research director. The head of a department, division, organization… is called in a “folk”, “informal”, informal (informal) way the boss. Managing Director is commonly used in Australia, Singapore… is equivalent to the CEO, equivalent to the general director (director general or general director) in our country. However, in the Philippines, Managing Director is called President.

Japanese power, a bit of a fancy position. For example, Mitsui O.S.K. Lines – the world’s largest shipping company, operating a fleet of approximately 45.5 million DWT – includes both Chairman and President. Chairman is “bigger” than President (although the same translates as “chairman”). President Executive Director is the company’s president, Senior Managing Executive Officer is the senior executive officer (there are 3 in this position), then 9 executives (Managing Executive Officer); immediately followed by 8 Executive Officers. Each of the above-mentioned persons is in charge of a part of the job with different levels of importance.

When reading a business card (The Japanese Art of Omotenashi Hospitality), we should not only consider “what title” but should See more details to know how “big” the position is, is it similar to our understanding of “chairman”, “director” or “head of department”, “officer”… not. For example: On a business card, write APL (a large US shipping company), then APL Vietnam Limited, North Vietnam Branch Manager. Thus, this manager belongs to the company’s Northern Vietnam branch in Vietnam, not APL’s “transnational” or national but just “Northern”. We should pay attention to the position system of each country (or each organization) involved, for example Secretary is the secretary (in our case, this position usually belongs to women with youthful and beautiful characteristics), but Secretary of State in the US is the Minister of Foreign Affairs (currently Mrs. Rice, salary 200,000 USD (about 3.2 billion VND/year), UN Secretary General – Secretary General of the United Nations – the biggest title on the planet … Some countries stipulate that the Permanent Secretary is equal to the Deputy Minister, the Senior Minister is the senior minister… In Vietnamese terms, we understand that the Party General Secretary is the General Secretary of the Communist Party of Vietnam, the Chairman of Hanoi People’s Committee is not the same as the Mayor. chief). With the Vietnam Maritime Administration, the Chairman is used, but the Foreign Investment Department (Ministry of Planning and Investment) is the General Director… Manager is usually the head of the department; the head, chief, director is also the “head”… Sometimes “b” an” is larger than a department (for example, the Foreign Affairs Committee of the Party Central Committee) and the head can be translated as Director. Assistant General Director is Assistant (to) General Director, but should not be abbreviated as Ass General Director without the “.” (dot) after the “s” because Ass is a donkey. Should be abbreviated as Asst). State Bank Governor is the Governor of the State Bank (formerly translated as State Bank General Director). The German Chancellor is the Chancellor, not using the Prime Minister…

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Let’s find out more through the following exchange between Martin & Hoa Vinh:

Martin: Hello everybody! Nice to talk to you again today.

Hoa Vinh: Hi Martin, how’s your Sunday? Hoa Vinh looks a little different today, his style is much more professional. Who made Mr. Martin change like that?

Martin: Hoa Vinh, you know, yesterday I attended a conversation with young CEOs in Hanoi, they are very good. , helping you learn a lot is experience.

Hoa Vinh: Oh, this CEO word is often mentioned in the newspaper, but it’s still unclear. By the way, Mr. Martin explains to Hoa Vinh and friends, is the CEO the highest position in the company?

Martin: That’s right! CEO stands for Chief Executive Officer, which means the executive director, responsible for implementing the policies of the board of directors, is a very powerful person, Hoa Vinh. In well-organized corporations, you often see that the chairman of the board of directors will always take on this CEO position.

Hoa Vinh: Ah, I know, like Mr. Steve Jobs Are you both CEO and chairman of Apple?

Martin: Exactly! And below the CEO is the director of departments, managing many different functions, such as CFO, CIO. Does Hoa Vinh know what it is?

Hoa Vinh: Let me guess. Let’s see… The CFO is the Chief Financial Officer, the company’s chief financial officer, and the CIO, I guess, is the Chief Information Officer, the director of the information department. Is that right, Mr. Martin?

Martin: Hoa Vinh is excellent! I see that the children at AAC are very obedient and obedient to Hoa Vinh, it seems that you also have leadership qualities. Do you want to be CFO or CEO in the future?

Hoa Vinh: Haha, I always tease Hoa Vinh! I think I have more marketing skills, I like doing business. Is that right, Mr. Martin?

Martin: Then from now on you will call Hoa Vinh a backup SMD, SMD means Sales & Marketing Director, is the sales director, but now they are More often call the sales manager CCO, which stands for Chief Customer Officer. And Mr. Martin is setting a goal in the next 10 years to become a good CHRO. Do you quiz Hoa Vinh to know what CHRO is?

Hoa Vinh: Chief H… R… Officer?? Oh this word is so difficult…

Martin: “HR” stands for Human Resources, CHRO means Chief Human Resources Officer, Hoa Vinh.

Hoa Vinh: A, yes. Are you the director of the human resources department? If so, that’s very appropriate, Mr. Martin is always popular with everyone, haha.

Martin & Hoa Vinh: So we just discussed some basic title terms. in business today. Hopefully people will not be surprised when they meet these abbreviations in conversations or in the mass media.