The Product Owner is the person who plans everything related to the product including the User Research, working with the UX/UI Designer, planning the Release and the Timeline for the product.

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What is the Product Owner

?The Product Owner or PO is a member of the Scrum Team who is responsible for the product, who makes the final and final decisions for the product. the selection of product features, solving problems around the User, they are considered as the “owner” of the product, so they have the power to make decisions about the order of work, priority… In general, they is the most powerful person in the Scrum Team.

The Product Owner is the person who plans everything related to the product including the User Research, working with the UX/UI Designer, planning the Release and the Timeline for the product.

What is the product owner?

Spend a lot of time at work

Any profession, if you want to achieve good results, need to spend a lot of time and attention in it. Product Owner is the same, because he is responsible for the entire product development process, so the Product Owner needs to focus and spend a lot of time on the work to be able to track the progress of the work. work, arising problems, solutions, results received by the User for the product…

Communication skills

This is a common skill required in today’s professions, as is the Product Owner. The working audience of the Product Owner is quite wide, from customers, businesses to other Product Owners and finally the Scrum team… they have to communicate with many stakeholders to be able to convey their ideas and desires. .

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Therefore, to be able to do your job well, convince difficult customers and be fully supported by other departments, communication and persuasion skills are also very important.

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Assertive

As the person who has almost the power to decide everything in the Scrum team, a Product Owner needs to be assertive, decisive and consistent in the Daily Sprint meetings. In every meeting, there is bound to be a lot of conflict of opinions and many ideas are raised and the final decision maker is none other than the Product Owner. Assertiveness will definitely be the deciding factor to help Product Owners make decisions quickly.

A good Product Owner is a Product Owner who knows how to listen to everyone’s opinions, puts himself in the role of User with work experience and assertiveness, and will be able to make the most suitable decision for the product.

What is the difference between Product Owner and Product Manager

?Product Owner is the person in charge of solving product problems that occur when Users use the product. In case the results are not satisfactory, the Product Owner will conduct the process of improving and upgrading the product to help the product achieve the company’s pre-set business KPIs.

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Sometimes Product Owners are seen as Product Managers of small products within large products.

Product Managers have a higher and broader position, they are the ones who solve general and general problems related to the long-term strategies of the product such as: making product roadmap, vision, product positioning products in the market, etc.

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